MAP - Minimum Advertised Price Sometimes, manufacturers require that products be advertised at their suggested price. In order to provide the best support from our manufacturer's and distributions, while continuing to offer a large product selection, we have agreed to abide by their "MAP" or minimum-advertised-price policy. When we choose to sell these items to you for less, we display the sale price only in our cart. You can see your special low sale cost for an item by clicking the product "Add to Cart" button or "See Price In Cart" link. Please be assured that simply adding an item to your cart does not obligate you to buy it. You can always change your mind and delete the item from your cart if you decide not to purchase it.